Beverage Trends of 2022
The pandemic that began in 2020 has incited an exponential change in how consumers purchase and consume products, especially in the food and beverage industry. Beverage trends are heavily impacted and there has been an ongoing shift because customers have started leaving their homes less, causing them to jump on social media’s latest DIY trends.
As food service operators, it is important to stay informed about these trends for better business. Torani has put together a list of five Beverage Trends of 2022 expected to be seen impacting buying behavior.
Torani is an independent and family-owned business that specializes in high-quality flavored syrups for all beverage needs. Every single bottle of their product holds two promises, amazing flavor and dedication to help anyone and everyone. Torani has a range of over 150 syrups, utilizing flavor experts to study global trends to learn exactly what people are craving.
1. Shift in Consumption Patterns
This trend concentrates on how early-morning coffee is now being made at home as consumers have started leaving their houses later. Due to this, afternoon snacks have now progressed into mid-to-late afternoon beverages. This leaves the customers searching for pick-me-ups that go beyond espressos and hot coffees.
Offering cold forms of energy boosters, such as iced teas and iced coffees, would appeal to those customers that are on the hunt for a quick refresher. A mid-to-late afternoon drink should typically incorporate functional elements such as energy, hydration, or satiety, according to Torani.
2. Borrowed Comfort – Where Nostalgia and Culinary Tourism Meet
In the last couple of years, people have had the desire to travel, but either haven’t or couldn’t. However, those with a longing for adventure have been able to fulfill their need through internationally inspired cuisines. According to Torani, people have also been craving nostalgic flavors that remind them of the “good old days.” These two trends go together because patrons are looking for a sense of familiarity and comfort while expanding their palates in their local communities.
Now that the world is gradually going back to “normal,” people are finally ready to get back out there. This is valuable for any food service operator because now that businesses are opening at larger capacities, menus can broaden as well. Try integrating familiar tastes with international flavors to leave customers feeling satisfied.
3. Over the Top – Beyond “Instagrammable”
With social media determining the latest trends, it’s not a surprise that DIY drinks have become extremely popular. Platforms such as TikTok and Instagram have heavily influenced the rise of do-it-yourself at-home baristas. It has become harder to get people to go out for drinks because nowadays customers can easily make their own unique and fun beverages at home to their own taste.
Business owners should create an exciting and rare beverage experience for customers using products and techniques consumers would have no access to. Owners should also come up with concoctions that have vibrant colors and flavor combinations that cannot be replicated at home. This will create a distinctive appeal, encouraging patrons to to step out of their comfort zones to try these enticing beverages for themselves.
4. Functional Energy Beyond Coffee
Over the last couple years, there has been a flavored energy craze, especially with Gen Z. Flavored energy drinks are on the rise and are not going anywhere. Consumers are now seeking energy in other beverage options and specifically want made-to-order energy drinks to satisfy their afternoon caffeine fix.
Based on Torani’s survey statistics, in the last 3 months alone, 33% of consumers have purchased a made to order flavor infused energy drink of some sort. The heaviest patrons of this trend are typically between the ages of 25-39 of any gender. Other users in this category include people who have higher incomes, are working full time, are married, have young children at home, and those who just purchase habitually.
5. Everything’s Blooming up
The floral trend has become exceptionally popular and has not slowed down. Incorporating florals into beverages is an exciting and unique way to experiment with diverse flavors. These fragrant flavors are generally complimented by anything that is low in acidity and high in scent. Matcha, vanilla, honey, and peach are just a small list of examples that make great pairings. Patrons are more likely to branch out of their comfort zone if they see a familiar flavor paired with the unfamiliarity of the floral taste.
The floral trend also adds a certain poise to beverages, capturing the attention of consumers by adding complexity. Including a floral variety also gives any menu an elegant, steady and harmonious flavor profile.
The Bottom Line
Consumers purchase based on the trends they see, so staying in the know gives your business leverage. As a beverage business operator, instilling a menu of one-of-a-kind drinks will ensure customers return for a fun unique experience every time.
Following these trends will keep them intrigued, enhancing growth and staying out of the ordinary.
For information about Torani, check out this page.